The tools of change

Today's accelerated pace of change means that technology marketers need to be agile, using insightful and actionable market research to make informed business decisions, improve the customer experience and deliver engaging content that provides customers and prospects a reason to believe.

Navigate Markets

Expertly navigating rapid industry change

Customer Understanding

Deep understanding of the how organisations are using digital transformation to drive growth

Unlocking data

Extensive experience using thought leadership research for market leading technology companies

We have conducted hundreds of research projects for many of the worlds leading
technology and telecommunications companies across a wide variety of categories


  • Artificial Intelligence (AI) & Machine Learning
  • Automation
  • Business Intelligence
  • Infrastructure & Cloud - Architecture Modernisation
  • Cyber Security

  • Workflow Automation
  • Office Productivity & Collaboration
  • Sales & Marketing
  • Supply Chain & Logistics
  • Employee Engagement & HR
  • Finance & Accounting

  • Contact Centre & Help Desk
  • Customer Experience & Engagement
  • Channel Engagement
  • Payment & Point-of-Sale (POS)
  • eCommerce
  • Customer Security & Privacy

Technology thought leadership we've conducted

2021 Paypal Cover

eCommerce Index

The index explores trends, adoption, usage, attitudes, behaviours, and sentiment towards eCommerce, mobile and social commerce.

ACA Research conducted a 15-minute online survey of 1,053 Australian smartphone users, and a 10-minute online survey of 410 business decision makers within Australian small and medium B2C retailers and businesses who operate online.

Docusign Time to value

Time to Value

Software-as-a-Service (SaaS) solutions is one of the fastest growing segments in the IT industry, providing better functionality, scalability and security. But as the person responsible for IT investment in your organisation, you need to be able to demonstrate how long it will take for your organisation to realise value from its investment in a new product or service.

That is why Docusign partnered with ACA Research to explore the time to value when implementing SaaS solutions. We surveyed 194 IT decision-makers in organisations across Australia, New Zealand and Singapore.

CX Maturity Cover-1

APAC CX Maturity Report

Our 2021 report covers the state of CX maturity in the APAC region revealing that organisations must facilitate effective remote working practices to see higher levels of productivity, and must embrace digital communication channels to better reach and satisfy home-based customers.

ACA Research conducted a 20 minute online survey with 404 CX Decision makers across Australia, New Zealand and Singapore with the overall aim to understand what priorities businesses are setting to future proof their CX strategies. 

Responsible_AI Cover ACA Logo

Responsible AI Index

The Index identifies that fewer than one in 10 Australian-based organisations believe they are mature in their approach to deploying responsible and ethical AI.

The research included 416 organisations operating in Australia and found that only eight per cent are in the Maturing stage of Responsible AI, while 38 per cent are Developing, 34 per cent are Initiating, and 20 per cent are planning.

Procore Cover 2

How We Build Now

The challenges around technology adoption, including change management and subcontractors; and how automation, technology, skills, and people interconnect in construction.

ACA Research conducted phone and email interviews with 260 construction businesses across Australia to gather insights and ideas about technology adoption and improving business processes.

Get in touch with our technology expert

Steve Nuttall Bar 2 sides no stroke

Dr Steve Nuttall, Director.

Technology is the enabler of change across all industry sectors. Every day technology companies release new and innovative solutions to improve our personal and professional lives and the pace of change continues to accelerate.

Accordingly, technology marketers need to be agile, using insightful and actionable market research to make informed business decisions, improve the customer experience and deliver engaging content that provides customers and propsects a reason to believe.  

At ACA Research, we know how to tap into your market, your resellers, your customers and your competitors to ensure you can optimise product and company positioning. We use a variety of qualitative, quantitative and design methodologies to deliver insight that drives change.