Driving the future

In a highly competitive automotive market, consumers and businesses have more choices than ever before.

With over 25 years of automotive experience, ACA Research delivers the insights you need to drive your business forward with confidence.

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Experts with a deep automotive industry knowledge and expertise


Understanding of consumer, commercial and aftermarket needs

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Commercially focused, helping you to identify and unlock opportunities

Get in touch with our automotive expert

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The automotive sector is facing a period of change, with new technologies and innovations impacting the way that consumers and businesses own, operate, and maintain vehicles. While this is confronting, many businesses have taken it as an opportunity to consider their offering, looking at how their products or services can better deliver to the needs of the market.

To succeed in the highly competitive Australian automotive market, businesses also need to deliver an exceptional and differentiated customer experience. Access to information gives customers a greater level of agency in the process, and hence suppliers need to deliver a customer-centric approach across all touchpoints. Key moments of truth need to be identified and the processes that support these moments of truth need to be optimised to ensure the rational and emotional needs of the customer are truly satisfied.

At ACA Research, we strongly believe that these strategies should be underpinned by robust and reliable data. Our knowledge and experience means we can tap into the nuances of your market and uncover insights that help you differentiate, and ultimately succeed. Alongside, this, our pragmatic approach ensures that we design and deliver research to get you what you don’t know, rather than what you do.

Research we conduct at different stages in the journey

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  • Market Landscape
  • Market Sizing & Opportunity Identification
  • Market Attitudes & Behaviour
  • Market Segmentation
  • Brand Engagement & Advocacy
  • Brand Positioning & Tracking
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  • Concept Testing & New Product Development
  • Customer Journey Mapping
  • Assessment Of Channel Or Transaction Experiences
  • Lost Lead Management Research
  • Voice of Customer Programmes

Experts in accessing specialised audiences and markets

"ACA Research has a strong grounding and contact network
in very fragmented and hard to reach industries which
clearly differentiates their service as a value add when
compared to competitors."


Extensive experience that lets us address your specific business issues

Recent topics we've explored

  • Macro and micro social and economic factors influencing consumers attitudes and demand for new vehicles
  • How improved quality and reliability is influencing the total cost of ownership, life of the vehicle and the frequency of servicing and maintenance
  • The impact and demand of technological innovation for in-car entertainment, connectivity and safety
  • The impact of media fragmentation on the customer journey
  • The demand for small and medium SUVs and UTEs to cater for commercial and recreational needs
  • How emission regulations are impacting buyer choice in the road freight industry
  • The impact of fleet managers driving down costs through fleet consolidation programs

Recent research examples

  • Quantitative survey with 450 SUV buyers to develop a clear understanding of buyer behaviour and preferences. The insights identified the customer journey, the rational and emotive needs when buying an SUV and the feature set that was most compelling to buyers.
  • Qualitative and quantitative study to provide insight into creating a differentiated vehicle service experience for new car buyers. We explored the current state end to end experience, identified key moments of truth and provided a customer wish list for enhancing the experience.
  • Ethnographic study with 20 truck drivers to provide input into a customer centric product design to encourage safer driving practices. We provided a revised product design incorporating the key elements required to drive switching behaviour.
  • Qualitative and quantitative study to observe the behaviours related to the use of telematics within the Australian fleet market. Our client was able to develop a segmentation and pricing model tailored to the different needs of fleet managers within the market.