Animal Health

A Selection Of Recent Case Studies

Here is a snapshot of recent research projects we have undertaken:

• Building understanding of the ‘behavioural control’ market to assist an organisation in identifying its core target audience and developing messaging for these audiences to reposition the use of behavioural modifiers and drive purchase intent
• Tracking of key metrics around pet food purchasing to build a picture of the super-premium, premium and supermarket markets for cat and dog food and where specific brands sit to support brand strategy development across our client’s portfolio
• Exploring feeding practices for livestock in key enterprises across Australia in order to assess the appeal and likely opportunity for a range of feed supplement products and therapies. The research helped to prioritise the schedule for product launches and identify key marketing messages and angles to increase consideration amongst producers and vets